Pinterest Marketing Guide for Small Business Owners

Are you a small business owner looking to take your business to the next level? Well, it's time to jump onto the Pinterest bandwagon! Pinterest is a social media platform that has been gaining a lot of popularity in recent years, and it can help small businesses reach a wider audience and boost their sales. If you're new to Pinterest, don't worry! In this blog post, we will provide a comprehensive Pinterest marketing guide for small business owners.

Quick Tip: Pinterest is a SEARCH ENGINE, not a social media platform

 Step 1:Create a Pinterest Business Account

You can sign up for a business account for free, and it takes only a few minutes to set up. With a business account, you can access Pinterest Analytics and other features that are not available on a personal account. Learn how to convert your personal profile to a business account here 

Step 2:Optimize Your Profile.

After creating your business account, you need to optimize your profile. This includes adding a profile picture, creating a bio, and adding a website link. Make sure your profile is complete and reflects your brand identity. It is important to do keyword research in this phase and add them to your profile in a readable format. Remember, DON'T KEYWORD STUFF

Step 3: Create Boards and Pins

The next step is to create boards and pins for your business. Boards are like categories and should be relevant to your business and keyword research. Pins are the images or videos that you add to your boards. Make sure your pins are high-quality and visually appealing and include detailed descriptions with relevant keywords. I use tailwind for scheduling my pins, however pinterest now has a scheduler that you can check out also. 

Step 4 Install your Pinterest Tag on your website

 It is important to install your pinterest tag on your website, so you can track your website traffic coming from pinterst. There are three different ways to install the Pinterest tag: Use an integration partner Email instructions to your developer or colleague who can install it for you Use manual set-up and install it yourself.  Check out this article from pinterest with more details. 

Step 5 Promote Your Pins

If you want to reach a wider audience on Pinterest, you can promote your pins. Pinterest Ads allow you to promote your pins to a targeted audience based on demographics, interests, and behaviors. This can help boost your sales and drive more traffic to your website.

 Pinterest is a valuable marketing tool for small business owners. By creating a business account, optimizing your profile, creating boards and pins, engaging with other users, and promoting your content, you can increase your visibility and reach a wider audience. So, start exploring Pinterest and take your business to the next level!