How to start a Digital Marketing Business
Digital marketing is an ever-growing, dynamic field and has become a huge part of the business world today. If you want to start your online digital marketing business, this blog is going to give you the rundown that will help you get started. I will be focusing on how beginners can establish their presence in the online digital marketing industry and the tools needed to achieve success.
What is Digital Marketing?
Digital marketing is the process of marketing your business or product online by using digital channels and tools. These tools include websites, social media platforms, email marketing, search engine optimization (SEO), pay-per-click (PPC), and content marketing.
As a digital marketer, you are responsible for driving traffic to a website or a product and then converting that traffic into sales. Understanding the basics of digital marketing will give you a strong foundation on which you can build your business.
When thinking about starting a digital Marketing business, think about what skills you already have.
Start with the basics, Scheduling content, Scheduling Emails, and Researching Blog topics. I highly suggest taking it one niche at a time and learning how to perform that task, then adding in others as you learn.
What Tools Do You Need to Be a Digital Marketer?
To start an online digital marketing business, you will need some essential tools to get up and running. These tools include a website, a social media presence, a CRM (Customer Relationship Management) platform, a computer, and the Internet.
The website will act as your online real estate and should be optimized for search engines and be mobile-friendly. Social media platforms like Facebook, Twitter, and LinkedIn will help you to promote your business and reach your target audience. A good CRM will help you to manage your leads and build relationships with your clients. We love Honeybook, and it is very beginner friendly. You don't need a fancy computer; Just a basic laptop will do.
Can You Really Make a Full-time Income as a Digital Marketer?
Yes, you can make a full-time income as a digital marketer, but it won't happen overnight. It takes hard work, dedication, and patience to build a successful online digital marketing business. We Joined Facebook groups that had job listings, Made connections with other business owners, and paid to be a part of workgroups. Starting a business may seem daunting, but it is possible with the right mindset and strategies. With time and effort, you can build a profitable digital marketing business and enjoy the freedom of working from anywhere in the world. In my first year as a Virtual Assistant, I started mid-year and barely made 12K. I was making connecting in Free Facebook groups and getting referrals from friends. In my Second year as a Virtual Assistant, I niche Down and began only offering a few services. I offered Pinterest management, Bookkeeping, and SEO. I racked in 44K that year and was so excited to hit the ground running with all the new information I had learned. In my 3rd year, I hit the ground running, Made connections, Built a new website, Joined paid Masterminds and Paid Works groups, and my business hit 79K. It is possible, but make a full-time income as a Digital Marketing Assistant. My Best advice would be don't be afraid to PIVOT!!
Starting an online digital marketing business is a fantastic opportunity to build a career and achieve your entrepreneurial goals. With the right blend of strategy, tactics, tools, and one’s unique skillset, your career as a digital marketer can be quite rewarding. Keep up with the industry trends, understand your audience, maintain a consistent online presence, and constantly communicate with your clients. With these steps, you’ll be on the right track toward developing your own online digital marketing business and creating a prosperous future.
